Petal Paint
Petal Paint
INNOVATION—JAT PAINTS
In Sri Lanka, Buddhists offer fresh flowers at temple altars. But during busy seasons, millions of flowers are discarded each day to make room for new offerings. To give these discarded flowers a second life, we partnered with JAT Paints to create Petal Paint—a range of organic paints made from flower pigments. The paints were donated to rural temples to help restore fading art, and also sold in stores for devotees to use in their shrine rooms at home.
This was the project that showed me advertising can be a genuine force for good. It was also my first step into the industry, as an intern, and my crash course into the world of awards and initiative work. For a small team, from a small agency, in a small country, every single contribution mattered. The whole agency pitched in, even hand-arranging thousands of flowers for the print shoot. I picked up editing and animation along the way while putting together the BTS videos. All that effort paid off—Petal Paint went on to become one of Sri Lanka’s most awarded campaigns.