Ravi is a copywriter and cinema lover fuelled by two things: 1) A hunch that the moral arc of the universe does, in fact, bend towards justice, and 2) damn fine coffee.
Here’s his story so far:
PROLOGUE: At 9 years old, RAVINDU WILEGODA watches Apple’s “The Crazy Ones” spot and—struck by a bolt of inspiration (or possibly temporary madness)—decides he’s going to be a copywriter.
ACT I: Fast forward 11 years. Ravi lands an internship at Leo Burnett Sri Lanka, and somehow ends up on a campaign that would become one of the country’s most awarded. The years that follow are a caffeine-fuelled blur of briefs and brainstorms from which Ravi emerges a certified ad nerd.
ACT II: For “character development”, Ravi takes a year-long hiatus to recharge. Cue montage: tearing through classic novels and binge-watching an absurd number of subtitled films his friends refuse to sit through (his Letterboxd watchlist can verify). This peaceful interlude comes to an end with a fateful phone call.
ACT III: An old friend invites him back to work at Leo Burnett—in Singapore! With a suitcase full of half-finished novels and a wardrobe consisting entirely of black tees, Ravi sets off. In Singapore, he and his partner pump out initiative ideas, premium whisky packaging, and the occasional fun McDonald’s project.
THE NEXT CHAPTER: For the past two years, Ravi has been hard at work on his biggest campaign yet: launching Disney Cruise Line’s first ship in Asia. Safe to say—it’s been quite the Adventure.