Be Part of the Adventure
FEELing THE MAGIC BEFORE THE SHIP SETS SAIL
After launching the world’s most magical cruise ship and unveiling its many experiences, we faced a unique challenge: how do you show people what it feels like to be on board—when the ship itself is still months away from its maiden voyage?
So, we told a story that captures the energy, wonder, and sheer magic of an action-packed day on board, through the adventure of a young boy and his family. To make it happen, we had to recreate areas of the ship through meticulous set design— working only from renderings and concept art. The accuracy had to be on point to pass the approval checks of so many internal stakeholders—a near-impossible feat, pulled off by a truly incredible crew.
