HSBC and HSBC Premier
Shaping the Voice of the World’s Local Bank
FOUR YEARS OF COPY STEWARDSHIP FOR HSBC & HSBC PREMIER
Over four years at Saatchi & Saatchi and Wunderman Thompson, I learned the ropes of copywriting on the HSBC and HSBC Premier copy team. In that time, I built strong relationships with the clients, and even continued working together when I started freelancing. This was the experience that taught me the discipline of shaping and owning a brand voice. And for a brand like HSBC, where the promise is to feel familiar and trusted wherever you are in the world, that voice has to be consistent above all.
