Disney Adventure
Adventure is on the Horizon
LaunchING Disney Cruise Line’s First Ship in Asia
The launch of Disney Cruise Line’s very first cruise in Asia had to be grand, impactful, and most importantly—it had to tell a magical tale. To introduce audiences to the Disney Adventure, we weaved a story of Captain Mickey navigating this brand-new ship from the fantastical realms of Disney to the sunny shores of Singapore.
Creating the Magic
To bring that tale to life, we designed original brand assets: an Enchanted Map of the ship’s seven themed areas, Seven Medallions representing each land, a Magical Compass, and even the “Aquatrail”—a whimsical, water-y sidekick guiding Captain Mickey on his voyage.
The Most Magical Arrival
The story culminated in a brand film where Aquatrail arrives in Singapore, the ship’s home port, carrying Disney magic to fans of Disney, Pixar, and Marvel. The campaign rolled out across 50+ OOH sites in five markets across the region.
Immersing Fans in the Magic
For the big reveal, we went beyond film and OOH, with 3D anamorphic billboards. At The Heeren in Singapore, a seemingly ordinary poster of Captain Mickey and Minnie came to life with the help of Aquatrail. And at Bukit Bintang in Kuala Lumpur, we pushed the spectacle even further with a synchronized 3D animation across two massive screens.