Dragonborn Limited Edition

BOWMORE YEAR OF THE DRAGON INNOVATION

In Chinese culture, the Year of the Dragon is seen as the most auspicious time to have children—so much so that birth rates spike every 12 years. To celebrate this phenomenon, we created a whisky that grows up alongside those newborn dragons: the Bowmore Dragonborn Edition. A cask laid down the year they’re born, ready to be opened the year they come of age. The ultimate gift from parent to child—two journeys maturing side by side.

The “Safe Word” Initiative

shazam safety feature concept

In Sri Lanka, women live under the constant threat of sexual violence—a woman is raped every 90 minutes, and 97% of perpetrators walk free for lack of evidence. To help change that, we conceptualized Shazam Safe Word—an audio feature built into a music app already used by millions. The moment a woman speaks her unique safe word, the safety protocol triggers: alerting authorities, recording evidence, and—over time—deterring would-be abusers.

McDonald’s Morning Graph

breakfast platform: A MOMENT OF PEACE BETWEEN THE CHAOS

Half of Singaporeans view weekday breakfast as an opportunity to enjoy a moment of peace before the stresses of the day begin. To capture that feeling, we turned the iconic McDonald’s arches into a graph. The two peaks on either side represent the pressures before and after—parenting and adulting, personal and professional—while the dip in the middle marks that sweet spot of morning joy awaiting at McDonald’s.

To celebrate the 89th Leo Burnett anniversary we kept the legendary ad man’s spirit alive in the most unexpected way—by convinced the whole agency that Leo was still alive! In the form of a chaotic evidence board and printed pamphlets, we imagined the larger-than-life ad man out there somewhere, perfecting his apple cider recipes, working as a freelance ad guru, and quietly guiding this beloved agency from beyond the grave. Classic Leo!